Our work spanned both social and broadcast platforms. For the social campaigns, we collaborated with influencers with audiences in the millions to deliver content designed to spark conversation, drive anticipation and inspire people to get involved. This was complemented by a series of videos crafted for cross-platform use, tailored to capture attention wherever audiences were engaging.We also partnered with Super-Sub, an agency specialising in amplifying commercial partnerships in sport, to produce dynamic video content as part of a hype campaign designed to ‘bring the energy’ to the tournament. The result was a suite of content that matched the scale and excitement of the competition, driving momentum in the lead-up and bringing fans closer to the action once the tournament was underway.
