Podcasts are here to stay. They’re constantly evolving, and we believe they’re set to make an even bigger impact in 2025. From video-first formats to in-depth discussions, podcasts are growing in both scope and influence. Here’s our take on where they’re heading:
The Rise of Video-First Podcasts
One of the biggest trends we’re seeing is the shift toward video-first podcasts. Platforms like YouTube and Spotify are leading the charge, making it easier than ever to incorporate video. Audiences love this format because it’s versatile—you can watch or listen, and dip in and out as needed.
If you master the video-first approach, it can take your engagement to the next level. It’s not just about putting faces to voices; it’s about crafting a more immersive experience that captures attention and keeps people coming back for more.
Longer-Form Content Is Taking Off
In a world dominated by quick, bite-sized content like TikToks, it might seem odd that longer podcasts are gaining traction—but they are. People are tuning into detailed conversations and storytelling sessions that often go well beyond an hour.
Why? Because podcasts fit perfectly into our busy lives. You can listen while driving, cooking, or exercising, making it easy to engage with something deeper. Plus, the beauty of podcasts is that you can pause and come back to them when it suits you. So, don’t shy away from creating longer episodes—they’re exactly what people want right now.
Brand and Business Podcasts Are Booming
Podcasts aren’t just for creatives anymore. Brands and businesses are using them as powerful tools to showcase expertise, connect with their audience, and build communities.
A well-executed podcast can tell your brand’s story in a way that feels personal and authentic. And with the rise of video, businesses have even more opportunities to stand out by adding a visual dimension to their content.
Interactive Features Are on the Horizon
There’s been plenty of buzz about podcasts becoming more interactive, with live Q&As, audience polls, and real-time feedback starting to blur the line between podcasts and live radio. While this might not be mainstream just yet, it’s a trend to watch.
