We received a brief from the English Football League (EFL) in collaboration with Fans for Diversity, with the aim of creating a video that would unite supporters from all 72 EFL clubs. Our concept was to highlight the powerful notion that football has the ability to bring people together, transcending backgrounds and team allegiances. We worked with the EFL and fan groups to get a real mix of people into the studio on the filming day only capturing real reactions to questions that they were unaware that they were going to be asked. Being so authentic, the end result was emotive and heart-warming. Despite its seemingly straightforward appearance, the production involved intricate work, including multiple camera angles, an overhead shot, and clever lighting techniques to minimise shadows and reflections within the space. We produced two versions of the film: a concise edit for social media use and a longer version intended for YouTube and in-person events.
