Dubai Tourism ‘Flavours of Dubai’

The idea

The brief from Dubai Tourism was to create a branded content mini-series ahead of the Dubai food festival. The audience were a mixture of local Emirati people, foreign residents and tourists. We wanted the series to have a presenter with a credible link to food, and worked with our talent network to secure Kimberly Wyatt who had just won Celebrity Masterchef.

Bringing it to life

‘Flavours of Dubai’ was a branded content video series for Dubai Tourism and Yahoo EMEA. We took Celebrity Masterchef Winner and ‘Pussycat Doll’, Kimberly Wyatt to Dubai to sample the diverse and surprising food scene ahead of the annual Dubai Food Festival. From street food to dining underwater at the world-famous Atlantis hotel, we travelled across the region to see what was on offer. Our strong production experience of filming abroad along with our local partners made the process smooth and efficient, with the resulting films outliving their intended shelf-life and being used on Emirates global network as part of their ICE inflight media content. The final product resonated well with a wide audience, promoting Dubai as a top food.