Huawei Freestylers

The idea

The client brief was to produce an advert that could be played in stadiums where Huawei had active sponsorships, and could also be used in global markets as social media content. We knew that the creative had to work without dialogue or music as in stadiums the sound quality could be poor, and we wanted the audience to focus on visual element from the freestylers football tricks.

Bringing it to life

This is one of our favourite productions ever! The film follows the legendary F2 Freestylers as they make their way around Barcelona, using the city to show off their footballing skills, interrupting a game of beach soccer along the way, and finally ending up on a basketball court where Billy manages to land a hoop while chatting on the new Huawei phone! We made the film primarily as branded content for YouTube, but it was also shown in football stadiums across Europe to tie in with a wider Huawei sponsorship activation.