Video To Highlight The NHS 111 Service

The idea

Working with ITV and NHS Hampshire we were briefed with a critical healthcare communication challenge – encouraging the public to use the NHS 111 service for non-emergency medical issues rather than dialling 999. In terms of the tone and feel, we were given clear instruction: to create an advertisement that not only educates but also entertains, steering away from the conventional sombre approach often seen in healthcare messaging.

Bringing it to life

In contrast to the conventional seriousness often linked with healthcare advertisements, we produced a video that adopted a light-hearted and enjoyable tone. This commercial was shot entirely within a studio setting, all accomplished within the span of a single day, with the incorporation of a few visual effects (VFX) to enhance the animated sequences. The final product was both informative and engaging, making the NHS 111 service approachable and easy to understand for the audience.