‘Flow Free’ is a beautifully crafted film we produced for Nike Swim to support the launch of their apparel collection. It is about the freedom and escapism from day to day life swimming can provide, told in the words of our swimmer, Jess Emens.
The Nike Swim brief was to create branded content primarily for use on social channels for the forthcoming apparel collection. The film needed to feel real, emotive and to focus on a swimmer’s personal relationship with the water. We worked through a number of treatment options before settling on this one from one of our long-term directors, Leigh Brooks. The film was shot over two days on location at the Crystal Palace National Sports Centre and the surrounding areas, with specialist underwater film cameras. We made individual edits rather than recuts for each social media platform, to really optimise the video content for the audience and also supplied separate stills.