Nike Swim ‘Flow Free’

The idea

Nike Swim wanted to launch their new apparel collection with a film that captured the emotional connection between swimmers and water, focusing on themes of freedom and escapism. The aim was to create something visually striking, tying the collection to a sense of liberation to put on their social media channels.

Bringing it to life

Shot over two days at Crystal Palace National Sports Centre, we used specialist underwater cameras to capture the essence of swimming. Narrated by and featuring model and passionate swimming enthusiast Jess Emens, the film was edited for social media platforms, with stills provided to enhance the campaign’s reach.