Livestreaming has seen a surge in popularity over the past few years, and the trend is only expected to grow. With more and more people consuming content online, it’s no surprise that businesses are turning to livestreaming. Read on to discover our view on the future of livestreaming and what you need to know to stay ahead of the game.
Interactive Features to Keep People Engaged
Interactive features such as audience participation, live polls, and Q&A sessions have become increasingly popular in livestreaming. These features help keep viewers engaged and create a more interactive experience. With the use of these features, viewers feel more connected to the content and the presenter.
Popularity of Podcasts Being Livestreamed
Livestreamed podcasts allow viewers to watch and listen as hosts record their shows and perhaps even participate in discussions. It can also generate more of a buzz around the podcast and an additional revenue stream, all whilst creating a more engaged and loyal fan base.
Livestreaming Company Training and Information Sharing
As businesses adapt to having more remote employees, the use of livestreaming for company training and information sharing is expected to grow. Livestreaming is an effective way to train and educate employees, no matter where they are located – working far better than pre-recorded videos with employees having the ability to feedback and ask questions live. Companies can use livestreaming to share information about new products, company updates, and other important information with their employees.
Utilising AI with Livestreaming
Artificial intelligence (AI) is becoming increasingly important in the world of livestreaming. With the huge growth in recent times, livestreaming platforms are utilising AI to improve the quality of their livestreams. AI can help with so much including:
- Camera positioning
- Lighting
- Real-time editing
- Live Captioning
- Automated Q&As
Integration of Social Media Platforms with Livestreaming
Social media platforms have already integrated livestreaming into their features – allowing users to livestream directly from their platforms. Not only enabling users to easily engage with these brands and businesses, but it also makes it easier to reach wider audiences. It is only expected to only become more seamless.
Use of Multiple Camera Angles
Multiple camera angles and switching in livestreaming can create more dynamic and visually interesting content. This trend is expected to continue as more livestreaming platforms make it easier to switch between multiple camera angles.
