From post-match analysis and transfer gossip to long-form interviews and behind-the-scenes access – sports podcasts have become a go-to for fans who want more than the usual headlines.
At The Content Works, we’ve helped create podcasts across football, motorbiking, motorsports and more, and with a track record of excellent listening numbers, we’ve learned what makes them stand out. Here’s what we think helps a sports podcast really land.
The Right People Behind the Mic
A great sports podcast needs the right voices. And that doesn’t always mean big names: it means people who know their subject, can hold a conversation, and bring a bit of personality to the table. Thanks to our background in radio and long-standing industry connections, we’re in a strong position to help get the right hosts, co-hosts, and guests involved. Whether it’s ex-players, commentators, or passionate superfans, we know how to build a lineup that keeps listeners hooked.
It’s About More Than Just Results
Yes, listeners want to hear about last night’s match or the weekend’s race, but what keeps them coming back are the stories. The things that don’t always make the headlines. Insightful interviews, unexpected angles, a bit of personality: it all adds texture.
It Looks and Sounds Great
Production quality matters. Great content deserves to be heard clearly, with just the right energy and flow. With our experience in both audio and video production, we know how to create sports podcasts that are engaging and polished.
Video Podcasts
Video sports podcasts offer a dynamic way to connect with fans. By adding visuals and being able to see facial expressions, the content can be much more engaging for viewers. Plus, video content on platforms like YouTube helps expand your audience and boosts engagement.
Why Work With Us?
At The Content Works, we’ve produced podcasts across the sporting world and have deep experience in what makes them connect.
Thinking about starting a sports podcast? Let’s chat!
