Podcasting has exploded in popularity over the past few years, and it shows no signs of slowing down. People are increasingly turning to podcasts as a way to consume information and as a result, the podcast industry just keeps on growing. Here’s some of our podcast trends to watch out for in 2023:
The Role of Technology in Shaping Podcasting
Advances in technology are continually emerging, from improved recording equipment which can be used in a whole plethora of locations making it more accessible than ever, to AI and machine learnings playing a role in allowing podcasts to become more discoverable and personalised for listeners. Due to their popularity, we’re expecting technology to continue to improve and evolve.
The Use of Podcasting as a Tool for Business
More and more businesses and brands are using podcasts. Both internally to relay product information or for launches, and externally to reach their target audiences and promote their products and services. Podcasts can help businesses establish thought leadership, build brand awareness, and build deeper connections with their customers. Check out our blog post on Podcasts for Businesses for more information.
Livestreaming Podcasts with an Audience
Livestreaming podcasts with an audience is becoming more popular as a way to engage listeners and create a more interactive experience. This format allows podcasters to take questions from their audience, respond to comments in real-time, and build a sense of community around their show.
Potential to Reach New Audiences
Podcasts are an excellent way to reach new audiences who may not watch mainstream TV or read mainstream media content. Niche podcasts focused on specific topics or interests can help brands connect with highly engaged and passionate communities who they would have struggled to reach beforehand.
Emerging Podcast Genres: Something for every brand
As the podcast industry continues to grow, new genres and types of content are emerging. There is a podcast for almost everything which presents exciting opportunities for businesses and brands of all industries to get involved in podcasts
