Apple Home Improvements TV Commercial

The idea

The brief, commissioned by ITV, was to encapsulate the broad spectrum of home improvement solutions offered by Apple Home Improvements within the framework of a single, engaging commercial that looked different from the standard product walk-throughs of similar brands.

Bringing it to life

With a wide array of services, spanning both internal and external home improvements, to showcase within a single advert, we harnessed the potential of animation as the ideal medium to achieve this. After storyboarding the idea of seeing a house being transformed in front of our eyes, we generated 2D test renders, ultimately constructing all the elements in photo-real 3D, including each blade of grass!