Galaxy ‘Sorry, Not Sorry’

The idea

“Sorry, Not Sorry” was conceived as a branded podcast series for Galaxy chocolate and Verizon, targeting a younger female audience. Hosted by Gemma Cairney, the show focused on self-care and empowerment, encouraging listeners to embrace self-prioritisation without guilt. The podcast aimed to align with Galaxy’s brand values of indulgence and self-love while feeling fresh and relevant.

Bringing it to life

Created by The Content Works in partnership with Verizon, the podcast featured relatable, inspiring guests who shared stories of empowerment and self-care. The series was recognised on Apple’s ‘new and noteworthy’ carousel, reaching its target demographic and reinforcing Galaxy’s broader “Sorry, Not Sorry” marketing campaign. The podcast format allowed for a relaxed, engaging style that resonated well with listeners.